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This is a great article on personal branding steps by David Trahan, a Strategist at leading social marketing agency Mr Youth in New York.

In marketing, one of the first qualitative assessment mechanisms you learn is the S.W.O.T. analysis. I used to think that I would never need to do something so basic in my career, but recently began assessing brands through S.W.O.T. related analysis much more frequently. Anyone who cares about their personal brand should perform this type of assessment on a regular basis to keep track of how they’re tracking against goals. I like to say that your review at work should never be a surprise. Read through these questions to ask yourself during your S.W.O.T. and put some thought to your brand DNA.

Your brand DNA

Strengths

  • Where do you excel?
  • Where do you stand out?
  • Where have you previously made improvements?

Weaknesses

  • What are your areas for improvement?
  • What new skills could help you improve?
  • Where have you been unsuccessful?

Opportunities

  • Where do you see yourself going?
  • What opportunities are available to you?
  • What is the value exchange of improvement?

Threats

  • What competition do you have?
  • What weaknesses are posed by your threats?
  • What’s holding you back?

Source: Personal Branding Blog

Rapidly growing, faith-based company has immediate need for a Senior Marketing Manager to own customer messaging, drive one-to-many marketing campaigns and build collateral materials in support of sales team and lead generation targets. This company is owned by one of the world’s largest media conglomerates, giving you the excitement of a start-up company with the security and benefits of a global enterprise. Additionally, you will have the rewarding opportunity to have a positive impact on users and churches.

Requirements:

  • Excellent presentation and communication skills
  • Demonstrated ability to lead projects and manage diverse teams
  • 7+ years in high technology marketing
  • Bachelors required, Masters preferred
  • Values aligned with company mission

Compensation:

  • Salary commensurate with market rate for the role (DOE)
  • Comprehensive Medical, Vision & Dental benefits
  • Employee discounts with parent company
  • Welcoming, growth fostering work environment
  • 401k with match
  • Vacation, Sick Leave & Personal Days

Have you always known that you wanted to be in sales?  Can you paint a picture with your words?  If you think that this describes you, then we have a great opportunity for you.  We are currently seeking enthusiastic individuals to become a valuable member of a successful recruiting firm.  This is a great opportunity to work with a mid and upper management firm whose clients are some of the best known, and highly regarded companies in the consumer industry.  Our client wants an energetic and sales-minded individual for its lucrative Recruiting Coordinator opportunity.

As a Recruiting Coordinator, your primary focus will be to learn all aspects of the business, from candidate acquisition to offer negotiation.  This position is designed as a transitional role into a Senior Recruiter position that focuses on placing marketing professionals within consumer goods companies.  In this position, you will learn to effectively source candidates and will assist recruiters in placing 20-25 candidates per year.

Qualifications:

  • Proven sales ability
  • 0-3 years sales experience
  • Bachelor Degree preferred
  • Enthusiastic and energetic

Compensation:

  • Extremely competitive base salary with excellent commission structure
  • 1st year earning potential to $50K
  • Comprehensive benefits package includes Medical, Dental and Vision Insurance
  • 401(K) Plan

You put in countless late nights in the library, long hours in the lab and spent a lot of money on books you barely used.  What kind of ROI can you expect from your undergrad degree.  Below you will find a breakdown of the highest valued undergrad major programs – some may surprise you, but many will not.

According to our neighbors at PayScale, the Top 10 undergraduate majors with the highest salaries are as follows:

Degrees Degrees
Methodology
Annual pay for Bachelors graduates without higher degrees. Typical starting graduates have 2 years of experience; mid-career have 15 years. See full methodology for more.

On the flip side, the following majors were associated with the lower end of the spectrum were predominantly in the liberal arts realm, such as:

Spanish: $35,600 starting median & $52,600 mid-career median salary

Music: $34,000 @ start & $52,000 mid-career

Theology: $34,800 & $51,500, respectively

Elementary education: $33,000 & $42,400, respectively

Social work: $33,400 & $41,600, respectively

View the complete list.

#Account Executive for Leading #CDN w/ $100K Earning Potential

Our client is a growing web service and solution provider, known throughout the industry for its ability to manage, deliver, distribute and optimize business’ applications and content.  The Company’s products and services are currently utilized by over 3500 customers, from Fortune 1000 to the relatively unknown start-up; each organization relies on our client for its award-winning content management and delivery capabilities.

Internet use grows each day, increasing the demand for our client’s services.  The Company’s continued success has created many new employment opportunities in the Seattle market.  Currently, we are seeking a proven performer to help lead the Company’s sales team.  We are looking for an Account Executive with a strong background in business-to-business telecom sales.

Qualifications:

  • 4 year degree required
  • 7+ years of direct sales in relevant market space
  • Successful background in business-to-business sales calling on C-Level DM’s in the telecommunications, data or internet industry
  • Exceptional organizational, written and interpersonal communication skills

Compensation:

  • Base salary in the mid $80K’s w/ strong commission structure
  • 1st year income potential exceeds $100K
  • Full healthcare benefits package- Medical, Dental and Vision Insurance
  • 401(K) plan
  • Employee Stock Purchase Plan

Our client is looking to hire ASAP!

CALL (425) 672-4200 or (206) 624-JOBS to set up an interview today!

CLICK TO VIEW ALL OUR JOB OPENINGS: www.westcoastcareers.com

To apply online email your Microsoft Word resume to us @ resume@westcoastcareers.com

Outside Sales Executive – Top Ranked Technology & Services Company $60K

Exceptional opportunity with a key division of the world’s leading document management and services enterprise.  Our client has the rare combination of a small business atmosphere paired with global brand recognition.  With over 1200% growth in just 8 years, this client boasts the highest customer retention rate of any publicly traded company!

This Company offers a comprehensive range of document management systems and services, including document work flow and storage software, fleet and facility management services.  This is an excellent opportunity working for a global leader in the growing enterprise technology and service segment.  Currently, our client is adding to staff and is seeking an experienced Sales Executive to help lead the attack on the Seattle marketplace.  We are seeking candidates with demonstrated success in sales to help propel this award-winning sales team to new heights.

This is your chance to contribute your skills to a world-class organization with offers all of the benefits and reputation of a Fortune 500 organization with the atmosphere of a small business.  Sales Executives are supplied with a list of designated and target accounts; your main focus is on client retention, account expansion and increasing market share within your account base.

Job Duties:

  • Foster revenue growth through the presentation and sale of the Company’s technology and service capabilities
  • Responsible for meeting or exceeding monthly sales quota and adherence to Company’s sales objectives
  • Enter daily sales activity into Company’s CRM
  • Continuously nurture and grow sales pipeline through cold-calling, networking, referrals and prospecting.

Qualifications:

  • Bachelor’s degree preferred, though not required
  • Excellent written and oral communication and interpersonal skills
  • Driven and competitive with exceptional work ethic, must be self-motivated and comfortable working with little direction
  • Strong organizational and time management skills
  • Prior experience in an outside, B2B metrics driven role strongly preferred
  • Must have a valid Washington state driver’s license and clean driving record

Compensation:

  • Base salary plus uncapped commission plan
  • Industry leading training program
  • Conservative 1st year earnings targeted @ $60K
  • Auto allowance
  • Comprehensive benefits plan includes Medical, Dental, Vision and 401(k)

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